PR部门,是SESA公共关系部。主要职责为SESA对外的品牌形象包装,以宣传工作为主,涉及危机的公关处理等等。PR是SESA对外的窗口,负责管理SESA的微信公众号、等不同的公众平台,通过推文及其他的宣传方式对SESA及举办的活动进行介绍及跟进;同时也是一个官方立场表述平台,协助突发事件的处理,并及时将组织对突发事件作出处理及回应及时向外界公示,第一时间使群众得知组织的处理方式,以维护组织形象,帮助SESA更加平稳的发展。

The public relations department is mainly responsible for the external brand image packaging of SESA, basically for publicity work, involving the crisis of public relations and so on. PR is SESA’s external window, responsible for the management of SESA’s WeChat public account, and other public platforms through tweets and other publicity methods to introduce and follow up SESA and its activities; At the same time, it is also an official position expression platform to assist the handling of emergencies, and timely release the organization’s handling and response of emergencies to the outside world in a timely manner, so that the public can know the organization’s handling methods in the first time, so as to maintain the image of the organization and help SESA develop more smoothly.